This interconnect voice market is wacky, isn’t it? Massive volumes of data, constant technological challenges, erratic business, and dynamic market forces, all get mixed up in the stew that is interconnect voice. It makes many in the industry wonder if they are getting it right. How can they know if they are getting it right?
What does it mean to be “getting it right”?
It’s a great question, with many different answers, depending on where you sit in the market. Are you a retailer, or a wholesaler? What are the goals for your interconnect voice business? How would you define success? What are your metrics?
At GCS, we don’t know all the answers, but we do know that a significant part of the answer is based on your interconnect voice management platform. Your OSS & BSS tool set that you are using to manage your day-to-day, week-to-week, month-to-month, quarter-to-quarter interconnect voice business. This tool set is critical to getting your interconnect voice business right. Why? Because it is the centralized operations, finance and management layer of your interconnect voice business. It’s where everything gets transacted. Think of the NYSE, or NASDAQ or CME. What’s critical to the success of those marketplaces? The platform running the marketplace. That is true for your interconnect voice platform. It allows carriers to run their own marketplace. It makes sure rates are received and updated, calls are routed correctly, CDRs are rated, quality is managed, credit is being watched. It does a lot.
So, while there may be differing answers regarding how you know if you are getting your interconnect voice right, all the answers have to include the interconnect voice platform.