So, how’s your interconnect voice operations and business going? Are you getting more efficient? Are you increasing revenues and margins? Is your traffic growing? Are you driving costs down? Are you reducing the cost of your interconnect operations? Of course, the real question is, are you optimizing your interconnect voice business?
Here at GCS we see several of our customers answering “yes” to all of the above. They are optimizing their dollar of revenue and their margin dollars, and they are lowering their total cost of operations (TCO) of their interconnect voice business. How are they doing it? Well, partly through the use of our system. But also, a big part of what they are doing is leveraging their data to figure out where they can improve and implementing improved business rules, processes and algorithms to optimize.
See, the interconnect voice business is really a big data business. We all know it is. Think of the information that has to be exchanged just to send one call, from one carrier to another. Then think of all the subsequent data that has to be shared once the call has completed. CDRs, rates, invoices, trouble tickets, disputes, etc, all for one completed call. That’s nuts. But that’s life in the world of voice interconnect. That’s why in order to be successful you have to leverage your data. To do that, you have to utilize systems that can process massive streams of data in real-time and near real-time. You have to have a business intelligence tool (reporting engine) that allows you to slice and dice data quickly. You need to feed this information into your business algorithms to adjust the business accordingly. Think about the entire end-to-end process of calls and all the data points that are created in the process of conducting interconnect voice business and exchanging voice traffic. It’s mind boggling.
So, if you want to improve your interconnect voice operations, begin by looking at your data. Are you leveraging it and optimizing your business based on it? If not, you are missing a big piece of how to improve.