The Ripple Effect

We often spend time thinking about how to help our customers.  We are inundated with questions about specific capabilities and how these capabilities will help a carrier address a specific need. While we do our best to address all of the needs (generic and specific) we do also spend a lot of time alerting our prospective customers to take into consideration, the ripple effect. Webster’s dictionary defines the ripple effect as a situation in which one event causes a series of other events to happen. When you apply this to inter-carrier voice, it means addressing one specific need, such as making a rate change, will have a direct impact on other processes, such as, CDR processing, Reporting, invoicing, alarming, Service Level, etc.. Implement a quality based rule and you are impacting: Rating, Reporting, Invoicing, Bi-Laterals, Routing, etc. No matter how small or seemingly isolated the task you are performing, in the inter-carrier voice world, the ripple effect is always bigger than you expect. When we look at specific feature requests and building new software to support it, we are constantly amazed at the “ripple effect” that these new feature requests have on other software modules or processes currently being performed. The reality is that everything is tied together in inter-carrier voice, one small change can have an enormous impact.

Dynamic Routing, CDR processing, Real-time Rating, Rate Management, Alarming, Quality, Bi-Laterals, etc. We always endeavor to provide thorough responses to these inquiries and present how the GCS Dynamic Management System and our company can help them address these specific needs.  See, in our opinion, it’s not as simple as addressing the specific feature or functionality need. While those are clearly important and necessary, those are table stakes in our opinion. Equally important, and in many instances, even more important, is the holistic capability of our solution that delivers the greatest value.

Our CEO, Neal Axelrad, has described our solution as a Next Gen Workforce Automation tool set.  It’s a point of emphasis for him because he believes that the ability to help carriers tie all of these functions and tasks that must be performed in the day-to-day operations of voice together, is critical and one of the keys to success in the inter-carrier marketplace.

The reality of inter-carrier voice in 2016 is that the marketplace is an interconnected, living system of networks passing data and initiating changes in real-time. Understanding the ripple effect, and that a simple route change can profoundly impact all areas of operation, can be the key to your success in 2016!

Andrea Rona