Hey Ani, If it ain’t broke, don’t fix it, right?

My friends, we hear this type of “flippant” response all the time, or something akin to it like, “I have something that is good enough”. But these are clichés meant to oversimplify, dismiss, or placate individuals. They are applicable to certain situations, but in business when people apply these cliches to core business functions, no matter how mundane these functions, are they are making a mistake and not fulfilling their roles as employees and stakeholders?

Every company’s job is to maximize the return to its shareholders by increasing and improving the value they provide to the marketplace AND reducing the costs they incur to do that on an ongoing basis. That’s it, plain and simple.

So, when it comes to core business functions, it doesn’t matter what you have “implemented”, or previously purchased, or the current performance of the solution(s) you have in place. All that matters is that you are continually pushing the organization forward to increase the value you provide to the market place and reducing the costs to deliver that value.

In the world of interconnect voice, this means constantly examining your cost of operations. How much does it cost you to run your interconnect voice business on a per minute basis? Do you know? How are you reducing that? Because of declining margins in voice, carriers have to do more with less. That means they have to become more efficient. How do you do that? Through automation. But that’s another topic.