VoIP and Next Generation Network (NGN) technologies have made the telecommunications marketplace one of the most competitive markets in any industry by completely lowering the barriers to entry. Today, carriers with no physical network presence in a particular country or marketplace, can successfully compete by simply expanding their marketing activities. This competition has drastically increased the level of competition and, as a result, carriers are competing for tenths, hundredths or even thousandths of cents. At these levels, there is absolutely no room for error.
Carriers need to possess the tools & technologies that provide them complete control over every call they route in their network and, simultaneously, allow the carrier to optimize the margin on each and every call according to their business policies.
These tools need to be highly sophisticated and include functions such as:
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Real-Time call-by-call routing determination |
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Real-Time updates of Supplier’s rates & routes |
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No-Loss/Loss-Less LCR
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Source-Based Routing |
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Service-Level-Based Routing |
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Reporting & Analytics |
The GCS Dynamic Route Manager Solution (DROMs) is a best-in-class routing management solution designed to allow carriers to finally have complete control over how every call is routed across their network by simplifying the LCR creation and management process. With the GCS DROMs, carriers have a solution that is easy to deploy and manage that can be accessed and updated in real-time by Network Engineering/Operations and Routing Teams to ensure that each call is being routed to optimize margin, quality, fulfill contractual obligations (bi-lats), make manual adjustments to routing, etc., all in real-time.
