Large Prepaid Calling Card Providers Solution

Business Challenge

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Large Prepaid Calling Card Providers offering multiple international calling card programs to Latin America & Asia Pacific destinations

The prepaid calling card marketplace is littered with companies who have not managed their margins or their routing well.  This competitive dynamic forces companies to price programs at razor-thin margins while ensuring that the calls will be connected with quality.  Quality international calling isn't easy to begin with, add to it the caveat of razor-thin margins making it hard not to conclude there is little room for error.  This large prepaid calling card provider was noticing rapid margin erosion because underperforming carriers were causing too many calls to be routed to higher priced terminators, but it wasn't noticed until it was almost too late.

 

Why do they select GCS?

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GCS Dynamic Route Manager: By employing GCS Dynamic Route Manager Solution, this prepaid calling card provider was able to add real-time routing rules that include "no-loss" routing while optimizing call allocation based on actual quality.  This not only solved the problem with margin erosion but also allowed the provider to work with wholesale suppliers to fix network issues that were appearing on a particular route during peak usage.

 

Solution

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GCS Dynamic Route Manager & GCS Dynamic Rate Manager:  By employing GCS Bundle wholesale service providers were able to add an enormous level of automation and management control to their network assets by the business team charged with margin responsibility and at the same time deliver real-time business analytics as an input to adjustments and refinements.

Because all of GCS's products include our expertise, which involve managing some of the world's largest international telecommunications networks, the GCS solution enables companies to quickly and cost effectively "fix" problem areas and provide tools and best practices to grow their margins.  The GCS team knows what the problems are, how they need to be addressed and what tools make it easiest to accomplish the goal.

 

Results

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In less than 5 days, prepaid providers gained control over their calling card routing and margins started to stabilize.  After 30 days of using the GCS solution, coupled with our expertise, providers were able to improve call completion, increase margins, reduce support calls, and identify which carriers provided the greatest yield.