In the annals of interconnect voice, there was this “old way” of doing things that was called, “Least Cost Routing”, or “LCR”. Remember that acronym?
Well, if any of you out there are still basing your voice routing primarily on Least Cost Routing, please stop. Call an interconnect voice solution provider immediately! Even if it’s not GCS, just call someone.
Least Cost Routing is soooo yesterday. It no longer fits in the context of the next gen world. It’s the equivalent of using one of those Motorola Star-Tac plastic flip phones as your mobile phone. Remember them? You shouldn’t use them, and you shouldn’t base your voice routing primarily, solely, or partially on just the least cost.
Least Cost Routing, or LCR, is too simplistic, it doesn’t consider all the intricate business and quality parameters that provide the full context of how voice routing decisions should be made. A voice routing engine needs to include aspects of quality such as: PDD, ABR, ASR, ALOC, NER, etc, and combine them with call attributes such as CLI, LNP, Jurisdictional, PRA, Origination, Time of Day, and then finally include business aspects such as, credit, pre-pay, bi-lats, special routing, etc. Those are all the elements that need to be considered in addition to price and destination at the moment a call is placed. That’s how voice routing works in 2017, and anyone who isn’t doing that needs to explore investing in next gen interconnect voice routing solutions.
The old least cost routing, or standard LCR method of routing voice, is done, gone, dead, toast, bye-bye, expired, useless, wasteful, inefficient, less profitable, expensive, costly….you know…WRONG!