In the annals of interconnect voice, there was this “old way” of doing things that was called, “Least Cost Routing”, or “LCR”. Remember that acronym?
So, let’s see…we are nearing the end of 2017. As voice communication service providers perform some reflective introspection, one area that they should have already started addressing is their interconnect voice operations.
So, we have spent many hours both in this forum and with customers and prospects discussing and analyzing the pros and cons of homegrown interconnect voice management systems. Look, we get it.
As all of us working in this industry know first hand that we have experienced disruptive technology and marketplace evolutions (actually revolutions) since the introduction of VoIP in the mid 1990s.
So, our industry is a little crazy isn’t? If you have been in the “game” as long as we have, you’ve seen it all. Great fortunes made and lost, sweeping/disruptive technological advances, regulatory constraints removed,
So, this interconnect industry has undergone rapid evolution and disruptive change. While the basic premise still exists (carriers exchanging voice traffic and arbitrageurs trying to carve out above market margin through technological or regulatory advantages or constraints), the steady decline in the price points places great pressures on carriers.
Okay, so, when you do an analysis of vendors, how much value do you place on their reference customers? A lot? A little? or somewhere in between? I have to tell you, we think it should be a lot.
You know, this is one of those questions we hear carriers discuss all of the time. What is the value of your interconnect voice platform in actual dollars and cents? What is the “right" cost of the solution? These are obviously great questions
Sitting here thinking about our business and how we have grown over the years, our successes and our failures. At the core of our value proposition is this idea of helping carriers improve their interconnect voice operations. We do this through our product and our “out of this world” support.
Well, it’s here and it has happened. We knew it was coming, and we knew it was going to change the industry. The intrusion of cloud offerings in everything voice has officially happened. As carriers look to offer applications (of which voice is just one), they are looking at having everything delivered via the cloud, and the clouds that support the underlying applications might not even be theirs! It might be Amazon, Azure, or a dozen other cloud providers.
So, how’s your interconnect voice operations and business going? Are you getting more efficient? Are you increasing revenues and margins? Is your traffic growing? Are you driving costs down? Are you reducing the cost of your interconnect operations? Of course, the real question is, are you optimizing your interconnect voice business?
So, the time is now. You know it, your people know it, heck, even your suppliers and competitors know it. The time is now to make the decision to upgrade your interconnect voice OSS & BSS solution. No more waiting, delaying, procrastinating, or analysis paralysis. Just do it!
So, just got back from the ITW show in Chicago. Chicago is a great town, and the event gives everyone a chance to meet face-to-face with their industry colleagues and do business the old way, rather than in today’s technological interface, but on a human level.
So, it’s time to start thinking about it. You know you need to, but you have been avoiding it. It seems complex, the security issues are concerning, plus you like having control, right? Besides, can it really be better to run your interconnect voice management system in the cloud?
So, by now we all know that the interconnect voice marketplace has become completely commoditized. According to Investopedia, commoditization refers to a process in which goods or services become relatively indistinguishable from competing offerings over time.