So, just got back from the ITW show in Chicago. Chicago is a great town, and the event gives everyone a chance to meet face-to-face with their industry colleagues and do business the old way, rather than in today’s technological interface, but on a human level.
So, it’s time to start thinking about it. You know you need to, but you have been avoiding it. It seems complex, the security issues are concerning, plus you like having control, right? Besides, can it really be better to run your interconnect voice management system in the cloud?
So, by now we all know that the interconnect voice marketplace has become completely commoditized. According to Investopedia, commoditization refers to a process in which goods or services become relatively indistinguishable from competing offerings over time.
Okay, okay. You are probably tired of hearing us preach about how important interconnect voice is to a voice service provider. We know, we know. It’s voice. It’s so…yesterday…heck, it’s yester-century.
Ahh, chaos. It feels like the whole world is moving at such an unprecedented pace that if we look back we will break our necks from the whiplash.
There are things you can start improving now that can have a profound impact. Things like interconnect voice. We’ve been doing interconnect voice for a long time now. It’s what we do. It’s who we are. And, you know what? It’s what helps make voice profitable for all kinds of service providers.
You say you want scale? Well, what do you mean by scale?
Scalability is one of those often promised and yet under delivered “things”. This –ility, much like the others, reliability, usability, extensibility, flexibility, are often crucial components in a solution but often misunderstood, poorly defined, difficult to measure, or some combination of all three. GCS has been focused on scalability since 2011.
At the beginning of every calendar year, every company takes a step back and attempts to view their plans, both tactical and strategic, with a perspective that is more holistic. Here at GCS, we aren’t any different
When it comes to your network voice interconnect business, what is the goal? Is it to improve quality? Is it to increase margins? Is it to increase overall traffic? Is it to increase network yield? Is it to reduce credit risk and cash flow float?
Okay, so, if you’ve visited our website, read any of our literature, received any of our emails, or spoken to any of our sales teams or our customers, you probably know that we are the “Dynamic Routing” guys.
At GCS, we sit in an interesting seat. We see how the industry has evolved and we have been not just front row audience members, but, also active participants. In fact, in a lot of ways, we try to influence the industry to move to a more organized, disciplined and predictable industry. To do that, of course, takes a lot of hard work, such as tools and a heavy dose of technology.
When we launched our first commercial version of the GCS Dynamic Management Solution in 2009, we weren’t sure what to expect. We were simultaneously excited about what we had built, and nervous as to whether the industry need was large enough to warrant the investment we were making. We experienced all the anxieties that new companies encounter as they launch a new product.
One of the central components of our value proposition (increasing suppliers) is premised on our belief that ubiquitous interconnection amongst carriers is good because it promotes better marketplace efficiency and opens up opportunity. While the opportunity that is presented to carriers by being interconnected with each other can be small, in some instances it can be large and, potentially, game changing.
So, by now, everyone should be aware that there is new regulation being imposed on calls that originate and terminate in the EU (see you later GB, I guess?), adding a new level of complexity to pricing, routing, and reporting. This origin based pricing basically means that carriers can buy and sell voice calls based on the origination AND termination side. In an industry where it has been the standard to price and route based on destination since time immemorial, this has caused…CHAOS!
So, you have finally come to the conclusion that you need to replace your Least Cost Routing Solution, or your Interconnect Voice Management Solution, or your Interconnect Rate Management System, or your LCR file generator, or whatever you want to call it. You’ve decided it’s time to join the rest of the industry and upgrade this portion of your OSS & BSS solution set. So, you start with requirements, and you realize that you need to capture what is needed, and what is wanted by the teams that will be using the tool set.