August 23, 2016

Can you support margin based routing?

A lot of carriers are interested in having the ability to perform what they call “margin based” routing. This capability would allow carriers to set a minimum margin threshold by percent or dollar amount. The system would then process calls by applying the buy/sell margin calculation, and then determine the available suppliers who can support it. It’s a cool capability that allows carriers to simplify the way they manage portions of their product portfolio. Of course, if you set the margin percentage too high, you might end up not rejecting all calls, so you have to be realistic. Nonetheless, we support this and we see a lot of our customers interested in using this capability.

Au Revoir, Ani